The Business of Authority

How to confidently increase your prices if you're perceived as "too cheap"

How to use pricing as a tool to niche down your audience.

Why engaging clients BEFORE they have the big problem you solve seldom works.

Becoming aware of the stories you tell yourself about money—and how they impact your pricing and packaging.

Why it’s not unethical to charge top dollar for your services (and one solution if you balk at increasing your profit).

The fairness fallacy: why “fair” is an impossible way to set your prices.

LINKS

How to make a living while you’re making a difference.

A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.

Chapters